Zubka

It's the Zubka mantra; don't refer someone unless you're sure they're absolutely, definitely right for the job!

If you recommend your friend who's an accountant, for a role in an IT department, you are wasting your friend's time, the Hirers time and your own.

You really must be sure. Square pegs won't fit in round holes. Don't try and force someone into something they're not right for!

Zubka is built on the power of the individual, that they know someone well enough to recommend them for a job.